THANKS TO SOUTHERN LIVING MAGAZINE FOR LISTING THE VELVET NOTE AS ONE OF THE 10 THINGS TO DO IN
ALPHARETTA, GEORGIA! Here’s the write-up: https://www.southernliving.com/travel/georgia/alpharetta-ga
THANKS TO SOUTHERN LIVING MAGAZINE FOR LISTING THE VELVET NOTE AS ONE OF THE 10 THINGS TO DO IN
ALPHARETTA, GEORGIA! Here’s the write-up: https://www.southernliving.com/travel/georgia/alpharetta-ga
You could hear a pin drop. World-traveling singer Sharon Clark returned to The Velvet Note with–among other treats–a suite of Burt Bacharach arrangements.
Here’s my FAVORITE!
By Tamara Fuller
When we opened The Velvet Note in 2012, I often asked myself the question, “Whose job is it to promote our shows?” I sincerely hoped the answer would be, “Not yours, Tamara.” After all, hadn’t I come up with the concept, invested my own money, built the club from scratch, designed the decor and interiors, and taken the risk of location and size? Didn’t I spend countless hours doing accounting, finance, taxes, contracts, and website management? Didn’t I book the artists, choose the menu, create the recipes, buy the food and booze, obtain the endless licenses necessary to operate, recruit, hire and manage the staff, and open and close the doors each night? Please oh please oh please, let the job of show promotion be anyone’s responsibility other than mine!
Unfortunately, this was not the answer. There was no answer. Artists and venue owners throughout the industry seemed divided or unsettled on the issue. Poignant contemplation on the subject matter had been published in national articles, with no commonly-held conclusion reached. After years of frustration and anger, I finally decided that whose job it was was completely irrelevant, and that if I wanted the privilege of sitting down with a $10 glass of wine (or a $3.99 slice of pizza) and watching 100-plus years of accomplished musical experience perform in front of my eyes, it might not be my job, but I had better make sure that the promotional job got done.
And then, I had to face an inconvenient truth: I didn’t know how to do it.
Yep. I had to admit to myself that the reason I kept asking whose job it was was that I didn’t know how to effectively promote a show. If I had, I would have been doing it instead of trying to find someone else to do it. And when I say “effectively promote”, I also mean “cost-effectively”. Anyone can spend $1000 and throw up a Hail Mary that will probably pay off. But having a budget of..say…$20, crossing my fingers and hoping customers would come simply wasn’t enough. Ms. Know-It-All-or-Figure-it-Out had forgotten to take a digital marketing class, or even learn the basics of Facebook advertising. Was paying for a $7500 billboard more effective than calling 6 friends with large email lists? I didn’t understand Twitter or Instagram, and I couldn’t conceive of the logic behind SnapChat. And most of all, I doubted that any of it would work, even if I figured it out. As a representative of my target market, I do not sit in front of social media all day, waiting for someone to tell me where to go for entertainment. Why should I expect anyone else to do so?
Fortunately for our club, The Velvet Note has featured many, many artists who are very good at promoting themselves and who fill all of the seats when they perform. Artists such as singer Karla Harris, saxophonist Dwan Bosman, singer/actress Toni Byrd, guitarist George Price, saxophonist Kenyon Carter (list goes on and on) were essential–from day one–in helping us to grow a club that can make money and have great talent on stage too. At some point, I stopped getting so frustrated with the artists and started paying attention to what they were doing. I watched them, asked questions, picked their brains, counted their seats, followed their pages, and years later, they–and a slew of other artists–have taught me a great deal about what any artist must do to successfully fill seats. For each and every show, we know that we must pick up where they leave off and carry the ball over the goal line. It has taken a while, but I think we’ve finally figured some of it out. Artists and venues whose shows consistently sell out share a definitive set of qualities, behaviors and actions in common. It’s not easy, but it is achievable and repeatable. Whether you are a venue, a musician, a promoter, or a fan-bassador, show promotion might not be your job, but it is certainly in the rational self-interest of anyone who wants to enjoy a world in which live music flourishes.
Woo. I received the following text message this weekend:
[Names changed to protect the adorable] “Hi Tamara…I asked Mary on a date, and the only place she wanted to go was The Velvet Note. Coming to the 9:30 show. Please make me look good (I know you will). See you soon! “
Now John and Mary have been married for over 20 years, so asking her on a date and being genuinely anxious about the outcome is…well…unusual. And beautiful. You see, John (fierce, hot shot lawyer by day) is wooing his wife, as if she’s not a sure thing. He’s not taking her for granted. And Mary is flirty and giggly and feels like she is in love, which she is. And it’s all happening in everyday life. Go ahead and try it. Ask her if you can bring her lunch today…right in the middle of her speech preparation. Tell her you’d enjoy doing that for her. You can start wooing right now. Who? You.
By Tamara Fuller, Owner, The Velvet Note
February 14th is right around the corner.
Valentine’s Day—the day when we ensure the sustainability of chocolate manufacturers. The day when men trade their lunch hour to stand in line and have a custom-designed bouquet crafted at the Whole Foods floral counter (seriously, this should be a tourist attraction). The day when we make a point of saying “I love you” with a slight uptilt on the word “love” and a slight extension of the word “you”, indicating that what we reallywant to hear is those words comin’ back at ‘cha.
Okay, so I’m no relationship expert. I haven’t even found my person yet. And—as you can clearly discern–I have a healthy amount of skepticism around any holiday that amplifies something that we claim to value as part of the fabric of everyday life. Nevertheless, underneath my jaded exterior beats the heart of Love’s Head Cheerleader, wildly shaking my pom poms and rooting for any and all of you who choose to dive into the deep end of lifelong, committed affection. As a trained, keen observer of the human condition, the owner of Alpharetta’s Best Date Night, and the neighbor to The World’s Largest Brazilian Wax Salon, I am declaring myself to be properly credentialed to share my observations on what we do for love, especially as we head into the sweetest of holidays.
So here we go—
(#5–Sunday) Be willing to make yourself vulnerable. In some ways, it’s a jungle out there. I know. Real, grown up life is full of negotiations and trade deals, cases and chases, each of which is an illustration of who we choose to be in the world. We all have a character—an Avatar, of sorts—that gets us through the game, advances our agenda and protects us from harm. Of course, your Valentine likes and admires your avatar, but your Valentine is not in love with your Avatar. S(he) is in love with you. Yes, YOU, silly. The gooey, tender, imperfect you. The you who is willing to exchange your Tom Cruise action movie for a romantic comedy on Netflix (or vice versa). The you who speaks the truth about your feelings, even when it involves fear and uncertainty. The you who can laugh and not take yourself so seriously. The you who is willing to sing in public, off-key. The you who is willing to ask for help and say thank you. Let the vulnerable you come out to play this week. Start early. Start today. You will be surprised by what can happen when you insert something as simple as an unexpected and heartfelt “thank you” into the mix.
Coming Monday: Woo who?
By Adrianne Murchison
Imagine attending a fabulous party where you’re engaged in good-humored conversation with one of the guests – a complete stranger before that moment. The laughs are hearty about Atlanta life back-in-the-day. And then, this new down-to-earth friend excuses herself for a moment. But, before she returns, the host introduces the guest performer and suddenly, you realize the person that you exchanged laughs and memories with is actress and singer Chandra Currelley.
Chandra’s adaptability in settings from small gatherings to international theater audiences has made her a multifaceted and widely admired entertainer. She takes The Velvet Note stage, Oct. 18-19, with Tyrone Jackson on piano, Joel Powell on bass, and Brian Andrews on drums.
“I have a pretty versatile show,” Chandra says. “I do this music that I call “urspijaz.” It’s urban, spiritual jazz. It’s urban in a sense of the feel and grooves that I sing on; food for the spirit, and jazz improvisation, which is part of who I am. All of those things are blended in what I do.”
Chandra was lead singer for R&B’s former S.O.S. Band and has performed in numerous musical theater productions by Tyler Perry, Debbie Allen and Kenny Leon. On film, she’s appeared in at least eight Perry films, as well as his series “For Better or Worse,” which ran on the OWN Network from 2011-2016.
The longtime Atlantan was born in Jacksonville, Fla. “This feels like home,” she says. “We moved here when I was 11. My mother had visited…and she liked it. I’m so glad she did.”
Chandra has often credited LaTonya Richardson and Samuel Jackson for guiding her in the right direction professionally long before the married couple became Hollywood heavyweights. Richardson was Chandra’s drama teacher at Booker T. Washington High School.
One day when the teenager was to act out a scene, Richardson became annoyed at her student’s joking around.
“It was a monologue from ‘Ain’t I a Woman,’” Chandra says. “I was clowning but I liked her a lot. She was my buddy and it was just part of me being a ham.
“I got up there playing and she said, ‘Get off the stage. When you get ready to do it, just let me know.’
“I went back there [and did the scene again]. Something happened. I was just channeled and I forgot where I was. I just remember her being quiet and she started to laugh. She said, ‘Um hmm, I thought you had something.’”
It was Samuel Jackson that advised Chandra to spread her wings beyond one form of entertainment, considering she had a powerful singing voice. “He said, ‘Sing. Get some voice lessons and you will work more because people love musicals,’” Chandra recalls. “And that’s what I did. He paid for my theater workshop. And she [LaTonya] paid for my male friend’s workshop.”
Samuel Jackson’s advice proved to be true after the S.O.S. Band’s record label A&M records was sold to PolyGram in 1989. As subsequent mergers took place music groups disbanded including S.O.S.
Chandra turned to musical theater. It was while performing in the Duke Ellington music showcase “Sophisticated Ladies” at 14th Street Playhouse that the singer was sought out by Tyler Perry.
“He said, ‘I would like you to read my play,’” she says. “It was a different kind of theater. I was seeing characters that I recognized but never [before] saw on stage. [Tyler] said, ‘I want to uplift people.’ And I said, ‘I’m going to do it.’”
Chandra is reluctant to choose a favorite music experience, as they are all different. Among the most treasured, she admits, was about eight years ago when she performed composer Ray Leslee’s “MAYA Songs: The Poems of Maya Angelou” with The Riverside Chamber Players of the Atlanta Symphony Orchestra.
The songs compositions were based on the late poet’s poems on the theme of time.
“It was classical. It was beautiful,” Chandra says as she turns to reflect on her entire career. “And I realized, I’ve been singing a long time.”
Come and see Chandra up close at The Velvet Note, this weekend, Oct. 18-19. Get your tickets at http://thevelvetnote.com/chandra-currelley or by calling 855.5.VELVET.
Guitarist Grant Green has kept listeners hip and nostalgic through his Masters of Groove music group projects and traditional jazz works. And although his new album on “The Burt Bacharach Songbook” is still a work in progress, the jazz guitarist will include a preview of the future release in his performance at The Velvet Note on Oct. 20.
“He is one of my favorite American composers,” Grant says. “His sense of melody in a song like ‘Alfie’ is beautiful and timeless.”
Grant, 64, says his love for all types of music made him the multidimensional musician that he is today. The self-proclaimed Led Zeppelin fan recalls how one-time pop songs such as “Days of Wine and Roses,” “Misty,” and “Stella by Starlight” later became jazz standards.
“Basically that’s what I’m doing with the Burt Bacharach stuff, he says. “It’s great material that you want to put your own spin on.”
While Bacharach is an artist that Grant looks to, there are many others. He’s named after his father, the late guitarist Grant Green. As a child, Grant Jr. spent part of his childhood in Detroit living near Motown greats, and New York City where he had a bird’s eye view of the jazz scene.
In Detroit, Stevie Wonder’s parents were neighbors. Outside Marvin Gaye’s home only a few blocks away, Grant and his buddies would perfectly time playing football on the big island in the middle of the street to when the singer would arrive home.
“He would come out and play football with us,” Grant says. “Detroit was very musical back in those days. I learned more of my pop, R&B and rock in Detroit. Stevie was a huge influence on me. Marvin Gaye’s ‘What’s Going On’ kind of changed my life.”
The musicianship of Grant’s father, however, has had the greatest sway over him. “He highly influenced me,” Grant says. “He’s why I play the guitar.”
The elder Grant, who inspired the likes of Carlos Santana and George Benson, was not interested in his son following in his footsteps. He preferred that young Grant become a doctor or a lawyer. But, from adolescence the son had studied his father playing the guitar, and at age 17 Grant gained his musical respect.
“I used to go to all of his shows as a kid and I would go home and mimic them,” Grant says. “That’s how I actually learned. When he finally took me serious as a musician, it was because I got to the point where I used his material and I could rehearse with the band.”
Grant wrote a song as teenager that his father was unaware of until one day when it caught Grant Sr.’s attention as the band’s keyboardist played it during downtime from rehearsal.
“My father thought the keyboardist wrote it but he said, ‘No that’s your son,” Grant recalls. “He said to me, ‘Show me the melody.’ That’s when he took me seriously as a musician. ”
Grant titled the tune, “My Father’s Song.”
By Adrianne Murchison, Staff Editor
*** Dionne Farris performs this Friday, September 20th at The Velvet Note ***
There’s something about Dionne. In a day and age whenmost artists appeal to certain demographics, Dionne Farriscan rest assured that her music attracts fans of nearly every ilk, from jazz to hip hop to pop and rock.
Along with her natural born vocal gifts, the key to Dionne’sartistry might be her very Zen approach to music.
“Creating and creativity is the catalyst for the jewel that comes from [within],” Dionne says. “You can’t do this for the money or fame. You have to do it for the creativity. We are creators, here to create. If you start from that space, everything you desire will come.”
The former Grammy nominee performs at The Velvet Note on September 20th with a quartet that includes Russell Gunn on trumpet, Nick Rosen on piano, Sean Michael Ray onbass and Lil John Robert’s on drums.
Dionne’s creativity has extended far and wide since the release of her debut album, “Wild Seed-Wild Flower” on Columbia Records in 1994. That release featured a Top 40 Single in “I Know.” Another tune “Stop to Think,” is a cautionary tale on drug life that sampled Lenny Kravitz’s “Freedom Train.’
One of Dionne’s collaborations with Russell Gunn (who also serves as her manager) is “Dionne Get Your Gunn,” an album recorded live at Atlanta’s former Churchill Grounds.
“He took my songs and reimagined them from a jazz perspective,” Dionne says. “Like the song, ‘I Know,’ he changed it and it still has the same energy.”
Dionne describes her melodic runs as “the vocal instrument” on the jazz trumpeter’s just released album “Pyramids.”
“It’s the expansion of the ability to use the voice,” she explains. “It’s Russell’s magnum opus inspired by his trip to Egypt. He came back with all of this great information and music inside of him and put that together.”
Dionne, who is a native of New Jersey and named after Dionne Warwick, has placed her imprint on the film and theater world. Her song “Hopeless,” was made popular in the 1997 film “Love Jones,” a classic etched in African American culture. The passionate “So Blind” from Dionne’s 2007 album “for truth, if not love” inspired playwright Shenise McRoberts to give her production the same moniker, and cast Dionne.
“I played a preacher’s wife in distress,” Dionne recalls.
The singer also left lasting impressions with the late Tupac Shakur and Prince. The former said her music helped him through difficult times. And the latter, well, shortly after they met he wrote a song about her.
The playful tune by an adoring Prince, then known as “The Artist,” is simply titled, “Dionne.” The song is featured on his acoustic album, “The Truth,” and included in the Crystal Ball box set that was made available in 2018.
The song is also a front-page highlight on Dionne’s website, dionnefarris.com.
Prince and Dionne met through their mutual agent in 1995 following her set at The Roxy in Los Angeles.
“My booking agent came up and said The Artist is downstairs and he would like to meet you,” Dionne says. “I was like ‘Are you kidding me!?’”
Over the years, she has developed an increased understanding of the late music genius.
“Like everyone else, I was inspired by Prince growing up. He was the catalyst to why I was able to do a project like “Wild-Seed, Wild Flower,” she says. “When you have someone like Prince write a song about you and for you, and sing your name; he really kind of opens your third eye. He communicated the way he felt that he wanted to communicate with me – through music.”
For Dionne, the power of creativity and connection is undeniable; and that’s the essence of what she continues to feel towards Prince, although ultimately they did not have an opportunity to work together.
“It’s uncanny. If [that experience has] never happened to you, you wouldn’t understand,” she says. “And no one on this planet can say whether [the connection is] true or not;because I know that it is.”
While Prince had The Revolution, in many ways Dionne is in the midst of an evolution that speaks to the diversity of her entire music catalog.
In the past, music executives would steer the songstressinto a certain lane and categorize her in a particular way, she says. But that’s contrary to the very nature of a person who experiences inspiration in a variety of different ways, and resulted in Dionne leaving Columbia Records to start her own music label.
“You can’t create what you want and market it in a structure that is traditional,” she says. “Music is for healing but you have to be careful of the agenda that it’s being used for; if you even know.”
So while, Dionne decided years ago that she would notcompromise her creativity, she continues to stand alongside more well-known peers.
“I’m in the same space as everyone else,” she remarks. “I’m out here too. I may not have as many things as everyone else, but I’m doing the same thing. We all get to the same place but from different directions. It gives me the opportunity to come up with my own strokes in my own painting.”
And Dionne has come to a new awareness in her music.
“I don’t want to be in the world to say nothing. I like to speak to people,” she says. “That’s my approach to writing. I initially felt that I was speaking to myself. Now, I feel that I’m not alone in my expression. I let the gift be given. I let it resonate with who it will resonate with. I’ve been in a cocoon long enough. It’s time to be the butterfly.
Last night, I went on a date.
Yes, that’s right. I went on a real, honest-to-goodness, Saturday night, margaritas and nachos first date. It began with the standard oral presentation of our resumes, where we’re from, what we do, what we like to do when we’re not doing the thing we spend most of our time doing…you know the drill. He went first: Harvard educated engineer, skipped three grades in school, loves playing guitar, self-described ferocious workaholic (“I want to love my work so much that it feels like sex.”) Ahem.
Then came my turn: Retired business consultant, impassioned entrepreneur, founder of an FDIC-insured bank, equestrian, loves collecting both fine realist art and cheap costume jewelry, and of course, the owner of The Velvet Note.
“You own that place?” he sounded stunned.
“I thought you knew that.”
“I know that’s where we met, dahling, but I thought you were just a customer sitting outside talking to friends.”
“Sometimes I do that too. Please don’t tell my boss or she might think I’m a slacker.”
A long silence followed. He couldn’t possibly still be thinking about that joke. My eyebrow shot up quizzically. “What?” I asked.
“Wow!” he exclaimed. “You’re a mutant!”
Wha…wait a minute, mutant…meeeeuuuuuwwww-tant… Could this be some form of modern street venacular that I’d missed while burrowing in the suburbs? I quickly paged through my mind’s dictionary but the only thing that I could come up with was a visual of the Teenage Mutant Ninja Turtles. Based on that, I was pretty sure that this was not a compliment.
Just as I was about to work up a head of steam, our server stopped by. “Would you all like another round?” she asked.
“Yes,” I said. “Yes, I would definitely like another margarita.” The words were enunciated with paced precision, and as they exited my mouth, my mutant eyes bore a hole through the server’s skull where I implanted the following secret message: Help me…..need…..additional…alcohol…..now……..Run……..do…….not……walk.
As I broke eye contact, I quickly summarized how the date was going. Twenty minutes prior, I had been told that my voice sounded like warm honey. Ten minutes ago, I had flawless skin. Now, I was a mutant.
“So…you were saying that I’m a mutant? Dare I ask, what do you mean by that?”
“Well, I mean that you’re not just one thing,” he asserted. “I mean, you are, but you’ve got all of these disparate elements baked in, and they’re so different from each other that you would expect them to cause a disruption, but instead, the synthesized whole makes you completely different from normal people. If you knew more about me, you’d know that I’m a mutant, too! It’s a surprise…a really good surprise. The bottom line is, I’m not bored.”
“Oh. Okay. Has anyone ever told you what a smooth-talking romantic you are?”
And then, we laughed.
Later that night, my thoughts shifted to The Velvet Note. The music industry insists on categorizing artists, usually by genre and subgenre. Jazz..Soul…Folk…Smooth Jazz…we are constantly asking, “What is he/she?” It’s as if the sum and substance of an individual’s entire musical career can be boiled down to one word. All of the artists we feature this week have proudly and intentionally defied that norm. Their variations are baked in, and it makes them different, special and rare. Isn’t it great when you don’t need to pin someone into a box, but instead, you simply allow them be the mutant they are and appreciate their uniqueness? Come out and hang with the mutants this week, and we hope to see you soon!